I’m a brand designer and art director from Indonesia with a deep passion for creating minimal, intentional, and visually cohesive brand experiences. I believe that impactful design is built on clarity, strategic thinking, and emotional resonance. My process blends thoughtful research with careful attention to detail, ensuring every identity feels purposeful, relevant, and aligned with the story it aims to communicate. Simplicity guides my work, I remove visual noise to highlight what truly matters, crafting brands that communicate with precision and elegance, without losing personality or character.